[mtlynch]

Thanks for reading!

I agree that it still has room to grow and maybe even produce positive returns. It's just that if I ask myself whether this has the best chance of making money of anything else I could be working on, I feel like it's probably not.

Good point about integrating with food delivery services. I applied to be an Instacart affiliate a few months ago but they declined my application and then I forgot about it, but I should revisit that. I suspect they rejected me because Is It Keto isn't very "browseable" since it requires the user to type in the food they want, but it would be easy for me to throw together some "browse by category" pages to show that I've got lots of content.

I haven't shut the door on it entirely. I would love to keep growing it in the background, so I'm keeping an eye on revenue. If it reaches ~$500/month or so, I think it gives me room to hire back my writer and continue to grow the site.