[jaffee]

One does have to maintain some understanding of the how integer row and column ids are linked to what they actually represent.

Sometimes this is a function which might map (for example) row 3 to the letter 'd', 4 to 'e', and so on. Sometimes it has to be a lookup table which can be kept within Pilosa, or externally. Sometimes the IDs map directly to what they represent (day-of-month, year, passenger count, etc.)

So strictly speaking, not everything is a bitmap, but the bulk of the heavy lifting in terms of serving queries is computation on bitmaps.