[undreren]

This is also called Jevon’s paradox:

https://en.m.wikipedia.org/wiki/Jevons_paradox

[EForEndeavour]

Today I learned!

Pedantic corrections:

- It's the Jevons Paradox (not Jevon's), named after William Stanley Jevons

- non-mobile link: https://en.wikipedia.org/wiki/Jevons_paradox