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What does this men for getting data onto and off iDevices from non-Apple equipment like Windows PCs? Apple has always stubbornly refused to support standardised formats and transfer protocols for a lot of widely useful data types, and if you didn't want to trust your data to iCloud then the PC iTunes application was one of the few other officially supported ways to move things onto or off your mobile devices. It would be great if their push to make their devices stronger candidates to replace general purpose PCs included improvements here, because iTunes on Windows is pretty bad, but it would be a concern if this actually heralds a move further in the other direction.