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by themagician 2577 days ago
Don't think of a Bugatti as a car. Think of it as a piece of art, because that's closer to what it is. Many of their customers will either never drive the car or drive it a half dozen times or less.

There may come a time in the future where Bugatti makes cars that aren't even drivable. It won't matter. People will still buy them. They could make an engine block out of solid gold and sell it and people would buy it just for the novelty.

1 comments

I agree. When you see them IRL, luxury cars are inspiring, because they're engineered to be the best they can be, with attention to every detail. They may be impractical as transportation, but they're beautiful in many dimensions. They're not just about human capability, but about aspiration. The joy of being free on an open road, speeding past everyone else, not because one's better than them, but because it's possible.
Really the opposite of what I was trying to say lol. I’m saying the engineering is bananas. Totally impractical and barely functions outside of a super narrow range of specifications for a short time. They are just showpieces, like some ridiculous sculpture. You are never going to drive something like this on the open road and speed past everyone lol. If you drive them at all you just see them stuck in traffic in LA or weaving in between Toyota Camrys on the way high dangerously and for no reason. It’s more like a piece of fancy jewelry.

But hey, that’s how you know it’s art. Two people can look at the same object and think the same thing for two different reasons.