[wasd]

I’ve seen this variations of this article posted on twitter. While I think there’s lessons to learn, I think there’s more to be unpacked here. For example, what clothes was she selling? For how much? I’ve read she did very little advertising (only one or two posts) but to be honest, her IG is pretty bare. I’m surprised she has 2m followers at all.

[ishjoh]

I know people get to large numbers of followers by buying bots etc, maybe that's a route she took (no idea), or maybe her relevancy with real users is the issue. If people were no longer getting her content in their feeds because instagram decided here posts weren't getting enough interaction she could have a huge number of followers but no reach. So maybe that's the more important metric, interaction instead of followers.

[DisruptiveDave]

Many are not real, that's part of the point of all these stories (don't ever evaluate an "influencer" by number of followers displayed). The other part is that with the barrier so damn low for "influencers" to sell their "merch" to their "communities," it's a saturated market, especially for those who don't bring anything special to the table.