| > Honest question and I don't have super strong opinions on the subject, but is product placement really that big of a negative? If a product placement can't be justified on plot or characterization grounds, then I find it an obnoxious distraction and a sign of spinelessness on the part of the director and editors. > If I'm driving down the road, I don't see a bunch of de-badged cars, I see Chevy logos and Ford logos and VW logos. Do it really matter what kind of car James Bond drives? Not really. All that matters is that it's something only rich pigs can afford and was customized by Q with all kinds of non-standard and outrageously illegal features, like artfully concealed machine guns. > Basically: aren't we all exposed to a metric assload of product placement all day anyway? If I want reality, I know where to find it. If I go to the movies, it's to get a reprieve from reality. I'm paying good money for the convenience of a ready-made waking dream, and the presence of gratuitous product placement cheapens the fantasy. If product placement doesn't bother you, that's fine. It annoys the fuck out of me, so I prefer to read novels or play video games when I want to relax. (Besides, the prevalence of CG makes most mass-market movies nothing but defective video games anyway. Who needs MCU when you can watch a let's play of Metal Gear Solid 2: Sons of Libertines?) |