[crucifiction]

I doubt they want to start a cell company, more likely it is to have favorable terms for embedding 4G into Echo devices, making car and portable echos possible. They have done this for years w/Kindle, which would also benefit.

[whoisjuan]

I doubt that would be the intention. At least not only that.

Amazon has some incredible network effects that would create a compelling cellphone service offering. They could bundle cellphone plans as an extra in Prime an undercut competition while giving unlimited access to Amazon.com, Alexa, Twitch etc.

Having a cellphone company makes a lot of sense for any of the big tech companies. It allows them to create end-to-end experiences that are compelling just because they can vertically integrate different moments of their customers journey.