[nawtacawp]

I use ESXi and one of the VMs is pfSense. pfSense has an additional software package called pfBlocker, which is highly configurable and just plan awesome for blockings ads/trackers/etc for the LAN. pfSense has tons of other options - I setup a vLAN and all of my IoT devices are segregated onto it. That way they can't interact with the rest of the devices on the LAN.

[F00Fbug]

Yep... my pfSense is virtualized, too. I need to get pfBlocker configured, but pi-hole works so well, I'm too lazy to do anything about it! I'm also working on an IoT VLAN - that Ring doorbell is a chatty Kathy!