[gopher2]

Fake news is a pendulum. Now we have it, we start to know what it is, we start to understand how it's created and distributed. Things can start swinging the other way. But this takes time.

If you really wanted to end fake news and had unlimited time and money, a great way to do it would be to publish as much completely fake news as possible, so that people figure out that they need to use reputable, trusted sources, or end up a fool. Out of money, out of time, and that what they believed after learning about it on a Facebook group or reddit was wrong. People learn from painful experiences the most, unfortunately. So some people have learned from Trump getting elected. Others haven't learned, some probably won't. It's very easy to be fooled.

If you think of fake news like a virus, then publishing more fake news acts kind of like an anti-virus. Distributing a version of the problem that is easier for the immune system to detect and combat and won't kill anyone - to inoculate against the real thing.

Bill Gates is right. He's just early.

[shadofx]

Painful experiences that are the direct result of believing fake news simply gets misattributed to something totally irrelevant after consuming more fake news. People don't like admitting that they're gullible.