|
Articles like these make me eager for advances made in the 'authenticity' market. I recently learned of a company called Truepic[0] that specializes in photo and video verification. From the New Yorker article I read: "Truepic, a startup in San Diego, aims at producing a new kind of photograph—a verifiable digital original. Photographs taken with its smartphone app are uploaded to its servers, where they enter a kind of cryptographic lockbox. “We make sure the image hasn’t been manipulated in transit,” Jeffrey McGregor, the company’s C.E.O., explained. “We look at geolocation data, at the nearby cell towers, at the barometric-pressure sensor on the phone, and verify that everything matches. We run the photo through a bunch of computer-vision tests.” If the image passes muster, it’s entered into the Bitcoin and Ethereum blockchain. From then on, it can be shared on a special Web page that verifies its authenticity. Today, Truepic’s biggest clients are insurance companies, which allow policyholders to take verified photographs of their flooded basements or broken windshields. The software has also been used by N.G.O.s to document human-rights violations, and by workers at a construction company in Kazakhstan, who take “verified selfies” as a means of clocking in and out. “Our goal is to expand into industries where there’s a ‘trust gap,’ ” McGregor said: property rentals, online dating. Eventually, he hopes to integrate his software into camera components, so that “verification can begin the moment photons enter the lens.” [1] [0] https://truepic.com/ [1] https://www.newyorker.com/magazine/2018/11/12/in-the-age-of-... |