[floatingatoll]

Changing the tagline to "Predictive Weight Tracker" might have an interesting (positive) effect, for a variety of reasons. It seems likely Apple has downrated the phrase "weight loss" altogether.

It's odd that the app marketing doesn't explain how it's useful once you reach a target, and doesn't offer any hint that it can be used to set weight gain targets for people who are looking to reach a new weight class. If I reach my weight loss target, does the app become useless?

[benmdi]

>It seems likely Apple has downrated the phrase "weight loss" altogether.

What makes you say that?

[floatingatoll]

Apple takes a more long-term view of health self-care than “weight loss” alone can encompass, and so it wouldn’t surprise me if a phrase that is highly prone to fraud and snake oil outside the App Store was eventually punished.

“Reach and maintain your target weight” with at least one screenshot showing an increase phase and a maintenance phase rather than decrease would be vastly more inclusive and health-forward than today’s “weight loss only” content.

Is this app useful for recovering anorexics, or for maintaining a target weight after reaching it? I imagine it is, but I couldn’t tell from its App Store page.

[asveikau]

> Apple takes a more long-term view of health self-care than “weight loss” alone can encompass,

I suspect this is an unintentionally humorous phrasing. How many brands do we interact with without asking their owners for their "view of health self-care"? Fitness tracker features notwithstanding, I would most certainly not expect it from a phone vendor. I would expect them to let their customers decide how they will or won't care for themselves.

Now, your point that the term might have a lot of snake oil products using it... That is somewhat plausible.

[floatingatoll]

Nope, not sarcastic. Apple specifically notes that they designed their Watch product to have value to people after they reach their goals, not just during the trek towards the goal. I consider their statements to indicate that they apply the same considerations to "weight targets" – gain/loss, followed by maintenance – as they would to any other health target, such as those they measure with Activity rings today.

https://www.theverge.com/2018/1/24/16926350/apple-watch-seri...

“The idea that small behavior changes can actually add up to something great is a real core philosophy of the activity app,” says Blahnik [director of fitness and health at Apple]. “Partially because what we find is that’s going to correct everybody. If you’re a beginner, and you’re not very fit, small changes are what you need to do. But it turns out that if you’re really fit, small changes are all you have left. So, it ends up being something that actually works for everybody.”

[asveikau]

I did not mean you're being sarcastic. I mean you bought into the Apple PR a bit heavily and it's humorous.

I mean this in the most respectful way possible.

[floatingatoll]

SEO is all about reading the tea leaves. I'm expressing my personal belief and, as part of reading the SEO tea leaves, noting that there's indirect evidence that Apple agrees with my personal belief. While I appreciate your effort to somehow avoid disrespecting me while trivializing my beliefs, you have not succeeded. We'll need to agree to disagree as I don't think I can continue this discussion, sorry.

[jasonlotito]

People tend to search for weight loss tracker though, and that's what this app is for. The tagline is perfectly named. Why should it change because of Apple's mistakes? Shouldn't we be pressuring Apple to fix its monopolistic store?