[Aromasin]

I also thought this when I was still eating meat, but changed my tune rapidly when I went vegan. Frankly, if I'm craving a comfort food like a beef burger, I want something that hits as close to home as that beef burger without being a beef burger. I can have a bean burger, or some other food that doesn't try to be meat, but that's not what I need to fulfil my current craving.

It's not trying to be this "best vegetarian food that you had that did not taste like meat at all, how it should be". It shouldn't be like anything. Both food options can co-exist. You're completely misinterpreting the niche it's filling. If I want tasty food, I'll eat something that's veg-based and tasty, not mock-meat. 90% of my diet is curries, chillies, stews or stir-fry's and I'm more than satisfied - but if I crave something that I can't/won't eat, you bet your arse I'm going to go for the worse tasting, greasy, salty, crave fulfilling option, be it an Impossible burger or some crappy cardboard tasting mock-meat.