[cannonedhamster]

Beyond burger does not taste like meat, it's just good tasting (to my family). Impossible tastes meaty and I don't like it, nor does my family. I've been a vegetarian for over 15 years and seen veggie burgers go from hockey pucks or green mush to what we have today. The ability to use these replacements means less changes in ingredients for recipes, easier for everyone including meat eaters when planning large get togethers, and less comments when in public. Believe it or not I really don't enjoy explaining to everyone why I choose to eat the way I do, these make it easy. When you're a minority in a society, there more options to seamlessly blend into that society, the easier life is. You also seem to be in the minority of people who don't want a sugar replacement. Diet soda is popular for a reason.