[otabdeveloper1]

Advertising hasn't been about 'persuasion' or psychology for a long, long time.

Advertising today is mechanical applications of the central limit theorem / law of large numbers to sociological problems.

[raxxorrax]

Is that for reach and penetration and whom to target? Wouldn't know how I would apply that to ads.

[otabdeveloper1]

I fail to grasp what you mean.

Reach, penetration and target audiences is like 95% of what modern advertising does.

Modern advertising works on simple statistics rules like "people who drink Pepsi might need heartburn medicine" or "people who recently bought home appliances might want to buy another one".

These things are simple applications of the CLT. No psychology or manipulation is needed or wanted.

[raxxorrax]

Oh, I just wondered if it is indeed used for that purpose and didn't make the jump to questions like that.

[flycaliguy]

Can somebody point me to further reading on this subject please? Specifically in advertising.