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by rajmann 2578 days ago
Then what Amazon is doing here is reverse of what Alibaba/Tmall/Taobao tried. Amazon is pushing smaller brands(<$10M) from being a wholesaler to become a 3rd party seller. but Alibaba tried to push brands from being a 3p seller to a wholesaler. This may be because Taobao wasn't charging 3rd party sellers as much as Amazon, because Taobao was in direct competition with ebay. Also I guess Taobao doesn't have something similar to Fullfillment_by_Amazon, and it does direct shipment from seller to buyer.