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by JohnFen 2574 days ago
> In tech, programmers are the "engineering and manufacturing", but they tend not to want to be told what consumers want by the marketing team

This is true. In fact, I'm currently engaged in a bit of a battle over this very thing at my current employer (I'm a software dev). They're hiring a brand new marketing team, but all they've been hiring are salespeople, and I've been pushing them to be sure to include someone who will do actual market research that we devs can use to inform product design.

1 comments

That is a good thing to push for because while they overlap Marketing != Sales. A good marketing person is absolutely worth it.