[_verandaguy]

It's necessary to educate people that while they're purchasing* the hardware, they're receiving the service "for free" (AKA, supported by ads in some way, shape, or form) via the hardware.

*purchasing may not even be fully accurate here since loads of companies are starting to treat it like a pay-once licensing fee allowing you to use hardware that they own in perpetuity or until that hardware is no longer supported by the manufacturer.