[jrochkind1]

> Github is turning from a neutral code hosting platform with a myriad of equally empowered third party integrations into the direction of a "all in one" dev tool and platform.

I think some of those trying to compete with Github were already trying to compete by providing better 'native' integrations. Say, Gitlab and CI. You can use other CI with Gitlab and Gitlab CI with things other than Gitlab, but it's meant to be a "don't have to decide just works" integration. Gitlab in general seems to be trying to compete by being much more "all in one".

So it's not shocking to see Github trying to stay on top of things by doing similar.

In both cases, there may be something 'natural' about this means of trying to get customers, some reason that many companies begin with "APIs to get third-parties to give our users good tools" and move towards "all in one" -- as the market matures, I think both for the current market leader and challengers. I agree it has some downsides (as well as upsides) for customers, but it seems to be not unique to github.