[ericflo]

Wow, I don't know how to say this other than that I disagree with almost every single thing you said. You're really advocating that he emulate the hubris, overzealous, wannabe cool tone of "put this in your pipe/and smoke it"?

Building a product like this doesn't mean cargo-culting the culture of other successful products in the space. It means building a solid technical foundation, a considerable amount of devops, an incessant focus on ease of deployment, and a few early success stories.

[Klonoar]

For what it's worth, I actually agree with him. His edits actually entice me to give two shits about what the product potentially offers me.

You do understand how marketing works, right? Nobody ever said it's pretty.