It's kind of horrifying to consider that advertising has a statistically significant chance of influencing a psychiatrist away from prescribing based on what best suits the indication.
Strong statistical significance. When I was in med school (UCLA 1970-74) everybody took aspirin and/or Tylenol. Now, I'm the only person I know of who still takes those two drugs rather than the zillions of newer, more expensive pain relievers. Why? Because none of the drug company-sponsored studies concluding that their new drug was better than my old standbys were convincing to me. As an experienced scientist who co-authored a number of investigational drug studies, I know whereof I speak. References:https://scholar.google.com/citations?user=5DdrMc8AAAAJ&hl=en
Specifically product discovery should be switched to a non-profit quango. The people currently engaged in the advertising industry should be paid to promote positive shit whilst their business wind down over a decade.