[rockarage]

Or this: It should come out your R&D budget because it is critical tech, and some marketing funds should be diverted to R&D.

[Androider]

Marketing and Sales budgets are bigger than R&D at most tech companies. So, you can work with the people who's job is literally to spend that allocated pot of money every single month. Or you can try to change how businesses operate.

If your ultimate goal is to work on OSS and to get companies to chip in, I'm quite convinced the former will yield better results and be less frustrating for everyone involved.