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by TazeTSchnitzel
2586 days ago
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“Targeted” ads almost never show me anything of interest and insist on compromising my privacy. “Generic” ads are more likely to be interesting to me and don't attack my privacy. I think these terms are misleading though. Traditional advertising is targeted: at the audience of some particular media which takes advertising. And that kind of advertising is actually very effective, and still is. What do viewers of a technology YouTube channel perhaps have an interest in? Technology! What might readers of a gardening magazine want to buy? Gardening tools! And traditional advertising also advertises to people things at the time they are most receptive to it: when am I thinking most about buying video games? Perhaps when I'm watching others playing them. |
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