[drusepth]

Google actually provided exactly this service (for all Google-based ads, which is a high %) for a little over a year before it was discontinued, supposedly because nobody actually used it.

See: https://contributor.google.com/v/beta

[gwenzek]

How much are they keeping for themselves? I'd really like to see this business model arise, but if means giving 30% to Google I'm not so sure.

[drusepth]

I don't have the exact number (I had only just signed up as a publisher about a month before they closed it -- maybe someone else can pop in with exact numbers) but I remember it being really low, around 5-7%.

It was low enough that it wasn't really a factor when determining what to price your ad-free pages at (most people went with 1-2 cents per load) -- most people just priced at whatever average your ads were pulling in currently without worrying about the cut, since it was a fraction of a cent.