[taf2]

" Advertisers are paying for the number of times and ad is shown not the number of times it is clicked (this isn't the year 2000), so this proposal gives the advertisers more work to do without actually solving their real problem. "

I might be mis-reading this but isn't Adwords model specifically disruptive because it charged per click and not per view. It's why when you click on a search ad you see ?gclid=... appended to the end of a URL so that the ad you clicked gets credit... I am confused or missing the reason for your statement about impressions being more important than a click?

[jlarocco]

Thanks!

I didn't know about "gclid=...", and "fbid=..." in URLS. After reading your post, I found an extension to remove them:

https://github.com/jparise/chrome-utm-stripper

With easily installable packages available for Chromium and Firefox:

https://chrome.google.com/webstore/detail/tracking-token-str...

https://addons.mozilla.org/en-US/firefox/addon/utm-tracking-...

[wstuartcl]

There is also a feedback loop on adwords and other CPC spends. Run ads that get few clicks and get penalized in cost or impressions -- in severe cases to the point of being off-lined. What business that runs CPC placements wants to show an ad with a lower click through rate.