[m463]

I think step one would have been to offshore everything.

That said, if Elon Musk had taken over apple from within (like steve jobs did via next) apple might have gotten more interesting.

[beatgammit]

And it might also suddenly have money issues.

Elon Musk is certainly innovative, but he's certainly not a saver. He seems to like to take resources to grow as quickly as possible instead of growing at a controlled, steady pace like larger companies do. Basically, he's more "go big or get more funding" than "slow and steady wins the race".

Jobs was pretty good at design and hyping up modest improvements. Elon just wants to wow everyone.