If your goal was for 1% as many people to click on it. STEM is a cultural marker and people want to know if it will go up or down in status. Both for their own status and to know if it will help their kids. "Interview with E.O. Wilson" only attracts people who are interested in raising or lowering the status of evolutionary biology, which is much smaller because most people know they will get in trouble if they pick the wrong side.