[jesseschalken]

> I want them all to have consistent like/comment mechanics. As a reader, sorry, I just don’t care about your personal brand or platform.

This is an important point. There is a small mental burden users face every time they see a new website and have to understand how it has been laid out and where things are and what they mean. Medium gives users "just the content" in the same familiar layout to streamline the process.

Not to mention the sites that have silly disorienting scrolling effects, with things moving around while they slowly load, or are barely even functional on mobile. Although these tend not to be problems for the average blog.

[rchaud]

> Medium gives users "just the content" in the same familiar layout to streamline the process.

minus the login prompts, the persistent top and bottom dickbars and the full-screen interstitial blocking the page if you've dared to open more than 5 links in a month.