[mmccaff]

"Clever" "marketing" language like this is not unique to Laravel, most frameworks use language like it for tag-lines on their homepage. Pyramid, a framework for Python, even goes with the same "artisan" language. They're just trying to be fun, inspiring, etc

From the home page of a few other frameworks:

Django: "The web framework for perfectionists with deadlines."

Flask: "Web development, one drop at a time"

Express: "Fast, unopinionated, minimalist web framework for Node.js"

Pyramid: "You need a Python web framework that supports your decisions, by artisans for artisans."

Why is it clean? Build an application with Laravel and you'll find out. :) The documentation and community are excellent. I've used many frameworks across many different languages, and (imo) it really is very nice to work in.

It's funny how the most negativity comes from people with very little experience, or at least recent experience, in the thing that they don't like.

[thanatropism]

It’s not funny. People who have bought in something have (1) to rationalize their choice and (2) cheer so the project remains alive and a major contender.

[chc]

That's not my experience at all. Most developers I know have worked with technologies before and come out saying, "I would rather use something else next time."

[maw]

They should have used "Laravel: The Framework Thomas Kinkade Would Have Created."