[krustyburger]

You make a fair point. I’m also aware that their pivot toward emphasizing user privacy smacks of opportunism. Not only because they are a hardware company, as you say, but because their rivals had left the territory completely virgin.

But even given this motive, I view privacy as the single most important issue in the tech industry at this time. I therefore am very glad that at least one powerful company is making a stand against the most nefarious practices of the others. So Apple will have my loyalty in my purchases as a consumer until they move away from the positions they have staked out. And, I hope the market will continue to reward them handsomely for what they are doing.