Yup, selling something. Even if it's selling awareness of gut problems so people realize they may have a problem and start looking for a solution.
(That's behind a lot of marketing actually, making people think they have a problem; that they have gut issues, that they're not cleaning hygienically enough (and that there's germs everywhere), that they need to have a four hour erection at age 70, that they need to go skydiving in tight white pants while on their period, that someone might shoot a cannon at their boat so they need tape to patch it, that their abs are not good enough so they need another gym device that fits under their bed, etc.
Thought the 4-hour work week was an interesting pitch (less work, passive income – yes please) until I realised he was financing himself via a borderline-scam product like nutrition supplements...
(That's behind a lot of marketing actually, making people think they have a problem; that they have gut issues, that they're not cleaning hygienically enough (and that there's germs everywhere), that they need to have a four hour erection at age 70, that they need to go skydiving in tight white pants while on their period, that someone might shoot a cannon at their boat so they need tape to patch it, that their abs are not good enough so they need another gym device that fits under their bed, etc.