[sridvijay]

Competing Against Luck (Christensen) - models on how to think about innovation, and the "jobs to be done" theory (what job is the customer hiring my product/service for)

Such a small shift in perspective, but it makes such a dramatic difference! Really recommend reading if you haven't already.

[wintercarver]

Has been on my list for a while! Thanks for the nudge. BTW, as a fan of Christensen's classic The Innovator's Dilemma, I thought Loonshots was quite good as an alternative perspective where Product-type and Strategy-type innovations are discussed in comparison to Christensen's sustaining vs disruptive innovations.