[idlewords]

I wanted to stay within the parameters of the hearing, and also talk about stuff that I thought had a fair chance at getting bipartisan support (like regulation for making binding voluntary commitments about privacy).

I don't think I've watered down my proposals, but I think choosing winnable battles is important now that the legislative wheels are turning. For example, I think a good way to get rid of behavioral ad targeting is to give publishers a way to demonstrate that they make more money by not doing it (like we saw with the NYT in Europe).