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I help B2B SaaS companies scale their marketing. I can't really directly help you without knowing what your product is. I'm going to assume it's https://courseroot.com/ since it was a recent submission by you. In this case, it's a B2C product.

Upon landing on your site I immediately see typos / grammatical issues. I suggest you get somebody that's strong in english to help you proofread.

There's a lot of suggestions in the comments to go to your target audience and ask them. That's pretty solid advice but I don't think it's nuanced enough. It's super important to also consider at what stage of the funnel a potential user is at.

For instance, say I run a cloud CI service like Travis or Circle. You could naively say that I should go talk to developers / engineering teams because it's a tool for developers. While developers are the correct target demographic, you have to think about the funnel.

Do these engineering teams even know what CI is?

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Do these engineering teams currently researching different CI tools?

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Do these teams already use a tool like Jenkins?

Marketing that targets people that don't even know they need a CI tool is far, far, different than marketing that targets teams that are currently looking for a solution and far, far, different than teams that have a solution in place and have to go out of their way to switch.

Does that make sense?

So if we're talking about courseroot, I suggest you think about what stage your ideal user is at.

Do they know that they have a problem? (e.g. Do they know that these online courses can help them advance their careers?)

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Do they know they want to take online courses?

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Are the already taking online courses?

If I told you to talk to your target audience and you just talked to people that are already taking online courses, already know what set of courses they plan on taking, it might be hard to extract useful feedback. But if you talked to the same demographic but they know they already have a problem (need to find online courses), that's where you'll get the most useful feedback right this moment.

[VvdHout]

Hi! Thanks for the elaborate reply. It's actually for a different idea that I am playing around with and am just trying to see if I can find people to talk to to get a lay of the land and or throw a landing page in front of them. But you feedback is still very valuable; the principles translate also outside of Courseroot (and it's good to have feedback on Courseroot as well haha). I'll see how I can use this for both projects.

Thanks again!