[eries]

As the old saying goes, “very very carefully.”

Just kidding. We will make extensive filings on this subject, coming up soon.

Until then the best way to think about this is as a set of principles.

This next generation of companies believes in - defining success in generational terms, not beating the quarter or some transient competitor - considering their impact on multiple stakeholders: shareholders, yes, but also employees, partners, customers, communities - building products that are fundamentally healthy for humans and the societies they inhabit