[benzofuran]

I'd almost argue that we need to find a new word for it but at this point there's not much to it. I've had the discussion a few times about how Big Bang Theory is basically a minstrel show about smart people instead of your choice of minority group and while some folks get the comparison, most just glaze over.

[scottlocklin]

"Yeast life" works for me. Mass consumerization of everything from neck tattoos and facial piercings to "geek culture" is covered by the phrase.