[dmix]

> emphasize governance standards like sustainability, executive pay, and diversity

What would a company gain by choosing to list on here (over other far more established options) while having to commit to these additional rules? Access to a group of investors who don't complain too much about quarterly profit objectives?

[logicx24]

And a group of investors who don't complain about founders retaining majority voting power.

[slg]

Which probably isn't an issue for retail investors. Retail investors are already unlikely to have much actual power and I would bet a majority of them never actually participate in any voting. I can't speak for everyone in that situation, but I know I would be perfectly happy to forfeit my stockholder voting rights if it meant I got some more assurances that a company was being held to some higher ethical standard.