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by Kique 2598 days ago
I kind of like how Google is moving all the home related products to the Nest brand. We always talk about Google branding being the worst but I think this is actually a logical move to one brand for everything Home.

I also like that I'll be able to use my google login for my Nest products in the future, and the author even agrees that the Nest app is not great and the Google Home app is what I currently use anyway for my Nest products.

I feel like the only real downside of all this is the Works With Nest platform is dead? Looks like they're working with Amazon on Alexa integration so that is nice, hopefully that will be ready by the end of August and work with more companies about integration.

2 comments

Yes, I agree. The brand consolidation is long overdue, as are any meaningful updates and fixes to the Nest app. Those are two definite positives of this move.

Moving to Google Accounts is more murky: I can definitely see and sympathize with arguments on the basis of Google's overall business model and how it seems off for an ad company to be creating products for the home. With that said, Nest accounts (like the app) are woeful and only support the weakest of 2FA methods. (And in fact, I had that break for me on their desktop site -- enter the 2FA, then infinite loading.)

And the definite downside everyone seems to agree on is that killing Works with Nest (especially on a, IMO, short timeframe) shatters the trust placed in that ecosystem. Clickbait comments are focusing on the short-term which is going to be messy and involve a lot of people ditching Nest, but (whether I agree with it or not) I don't see APIs which give direct device access like Works with Nest even being a thing in the future.

In a world where the WSJ is sounding the alarm at people adding benign add-ons to Gmail by their own hand, not to mention people blaming Nest for their own weak passwords, it may be that even basic security principles need to be re-examined and in a way "dumbed down." An example of this dumbing down is removing the ability to turn the recording light off moving forward.[1]

"Dumbing down" is a negative term, but I'm trying to apply it as neutrally as possible. It makes sense to Google to remove that ability, since any blowback would fall on them. I'm honestly surprised we haven't yet seen the headline "Google's Nest Cam recorded me even though it looked turned off," when the real story there would be an ex-SO or roommate opted to turn the light off and start recording.

1. https://www.techradar.com/news/exclusive-googles-security-ca...

Agreed. I don't personally have any Nest hardware in my home, but I do have the app on my phone for family members' home, and the app is definitely kind of meh at best.

For all the backlash Google has gotten lately, it really does seem like they're trying to be more open with their privacy controls lately (disabling the option to turn off the camera light), as well as encouraging more security.

Agreed with everything you said, especially the "dumbing down" of the access to some of these devices.

The entire Cambridge Analytica/Facebook debacle was possible because users granted certain apps access to their data in the first place. And with the Works With Nest program we have users granting access to their cameras/smoke detectors/thermostats and just assuming/hoping that everything will be OK. Just a matter of time until something goes wrong and Google is better off scrapping the old way and creating something new with more security - even if it means losing certain features that were possible before.

I think the more significant integration is on the development side. The cloud services will be integrated with Google's AI platform (and people), while the hardware will benefit from the Google Home team.

More people, know-how, and money are always good things for a product.