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by kurtisc
2603 days ago
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>It doesn't matter. I don't need all those features. The product is commodified. I've encountered a case when it does matter. I tried applying for a bank online through multiple browsers, OSes, VMs, but never managed to get the form to work. Eventually I called them to apply - there was a valuable perk for me - but most customers just won't bother. A good software team would have spotted the drop in conversions instantly. I told them about it, using the terrible online form. They weren't interested. |
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When I called them to bring it up, they thought I wanted them to change the form just for me. They seemed even more surprised when I said “No, you should make this change for everyone, not just me”.