[mrmondo]

"... our customers are materially reducing the costs of building, sharing and running their applications and they are increasing their innovation cycles by a factor of more than 10X."

I can't stand this kind of marketing dribble, phrases like "increasing their innovation cycles by a factor of more than 10X" are not in themselves quantifiable and without that or context can be misleading.

I don't (at all) disagree that the more wide-spread adoption of containerised application deployment and related work-flows has sped up the release and application life-cycle, but I think people should not aspire to talk about such benefits with such 'greasy' wording (especially when it comes to the word 'innovation').

[GordonS]

I loathe this kind of language too - but in Enterprise it's all too often management types that are the decision makers. As long as they keep lapping up this BS, companies will continue to spew it forth.