[brontide]

It looks bad. Especially after a few months of being abused or the first rainy day. Same problem with the white Birds in their current fleet. There's nothing wrong with pink, but it makes more sense for a Google Home Mini than a mode of transportation. Bird selected pink because it's an "in" color. The product is going to outlive the color trend, which will result in further branding confusion in the future.

See Jump for effective use of color. Take note that they only use one…

[mfatica]

pink is not a trendy color... pink has been a fairly common color for as long as people have been making multiple colors of things. it's the "female" color.

white / pink stuff does get dirtier more easily than black. it just requires you to care for your things and keep them clean and don't abuse them.

next you suggest we should make all shoes in a single color?

[brontide]

It definitely is trendy – https://www.pantone.com/color-intelligence/color-of-the-year...

There are other reasons, outside of complicating branding, to stick to one color: https://blog.bolt.io/sonos-x-hay-8fb9e96fcc72.