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by username223 2603 days ago
Agreed, it's a terrible idea. I've been subscribed to the NY Times' "morning briefing" email for a long time. I'm using an IMAP client, and I never bother to load the images for this, because all I want is a text summary of the day's news.

They recently sent me an email saying something like "we noticed that you're not reading our email, so we're unsubscribing you." Apparently I hadn't been loading their tracking pixel/script/CSS, so they thought I wasn't "engaging" enough. This was despite the fact that I clicked on links to full articles, which had all sorts of tracking info embedded in a redirect.

A responsible email publisher offers a clearly-visible "unsubscribe" link at the bottom of the email, which will unsubscribe you with a single click. No nags, no checklists of email categories, maybe an "are you sure?" page at most, with equal-sized "yes" and "no" buttons. One or two clicks, and I don't hear from you again.

A dodgy email provider is more likely to "use lack of opens to reduce volume." If I don't trust some company to actually unsubscribe me when I ask, I'll just filter their domain directly to the trash. Clicking on spammers' "unsubscribe" links is usually a bad idea.