[Bartweiss]

My favorite trick in this vein, now I believe defunct, is "doctors recommend starting your morning with a bowl of cereal".

The trick to that, of course, is the ambiguity of recommend'. You can ask a dozen doctors if a bowl of cereal with fresh fruit is healthier than nothing at all, or a bowl of plain oatmeal; if they say yes then they "recommend cereal". The same trick still works great for things like toothpaste, where a brand might be dentist-recommended not relative to the competition but to baking soda or plain water.