[gonehome]

Exactly - it's more about recognizing the shift that will happen if the technology can work and what that will mean.

GM seems to think it's important since they bought Cruise in the first place, but instead of seeing failure on this as an existential threat it seems more like a side project for them.

From the outside this seems like a bad strategy and will only succeed if it turns out self-driving is impossible (which seems unlikely).

Digital cameras were toys until suddenly they weren't and then Kodak died - even though they had invented the digital camera in the first place.

It's not enough to have the tech, you have to prioritize it in the business. Xerox PARC is another example of this type of failure.

[solidasparagus]

Super Cruise, GM's Autopilot competitor, is planning to be fleet-wide by 2020[1]. But that is L2/L3 stuff, which is different than the L4 technology Cruise is focused on. You can't put L4 into GM's cars because it's not ready - it's probably dangerous and I'm doubtful it would be cost effective given the prices of sensors and the fact that you need to turn the car into a rolling datacenter.

[1] https://mashable.com/article/super-cruise-cadillac-ct5-sedan...

[gonehome]

Cool - getting that fleet wide is what I was talking about.

It still seems like they’re being pretty slow about it.