[fyoving]

Fair point, but there are lots of reasons to skim an article and not every academic is getting rich off of hawking their books, sometimes it's an excuse to talk about their publishings, and one could get consulting gigs out of the attention.

The masses though, they don't care:

"Facebook users care less about privacy than regulators"

https://www.reuters.com/article/us-facebook-growth-analysis-...

[Z-T-T]

I can't see anywhere in that article any mention of what Facebook users think about online privacy, let alone that they don't care.