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by ilovecaching 2593 days ago
Sounds like exactly what Apple said when they launched the X. All on board AI, secure enclave, no shipping your data off to the cloud for security.

The issue with Google is that they're an advertising company, so they're always going to have an incentive that pushes them to market your data unlike Apple.

3 comments

I tend to favor Apple over Google, and am more inclined to use Apple hardware than any Google/Pixel hardware, and I have no devices that have always-on mics (aside from my iPhone), but...

Apple News is already less usable and readable because of Apple's included ad layers.

Apple's ad business isn't a sizable fraction of Google's, but Apple's direction is plenty ad-oriented, so this old canard will probably need to drop by the wayside at some point. It's not entirely meaningful.

Then why are they releasing on-device voice recognition to replace their cloud-based voice recognition?
Because it's faster and works with spotty/no reception?

(I'm just guessing because I can't find details on this stuff by wading through the feed.)

Also, just because it's doing local inference doesn't mean it won't be uploading data back to Google periodically. As GP said, they have a strong incentive to do this, so it's reasonable to just assume they will do this until they can prove otherwise.

And doing the inference locally, and just uploading transcripts for the most part is way more cost effective. They don't have to pay for the power on these endpoints.
Well Apple is exerting market pressure, there's been a lot of privacy backlash lately, and they can make customers feel safe while still exfiltrating their data via other services that you'll be encouraged to use by the "secure platform".
Because they calculated that taking a small L here would turn into a bigger W later. Comparatively, Apple is just trying to sell more units, not prop up its Ads business down the road with higher user counts giving more impressions.
Maybe those large (yet still too small) fines and constant criticism finally got through.
You just can't please some people...

Anyway, it's not all on device. There's still data collection. It's collecting some kind of post inception Delta instead of raw data.