Unless Google does something about Amazon Prime, good luck with that. Not having to pay for shipping on a case by case basis is the ultimate killer app for online purchases.
Not to mention that people wont blink at paying Amazon hundreds of dollars a year for services, but make memes on the Internet about paying for YouTube Red.
I think it's indicative of a larger problem in society: people don't value bytes of video and will penny pinch to the extreme in that department, but they'll gladly drop any amount on Amazon shipping.
After all, why should they? The entertainment industry has acted atrociously to consumers in recent decades - it's just a shame that independent content creators are being stifled (declining ad revenue, refusal to pay, etc..) by the behaviour of megacorps.