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by biznickman 2605 days ago
While I agree that they will eat into affiliate marketing revenue, this title is completely misleading. The links still work, consumers just may not access them if Google's review algorithm becomes robust.

Frankly, this is not a new issue. It's just the effort by Google to use publisher content & data for their own profit continues to expand.

I always end up going to Wirecutter and their related sites for product reviews as they are the modern Consumer Reports. In those circumstances, the affiliate link will still function as anticipated.

2 comments

>Frankly, this is not a new issue. It's just the effort by Google to use publisher content & data for their own profit continues to expand.

True. Publishers always hated that Facebook and Google would share too much of an article on their own platforms that no one would click through, and they'd miss the ad impression.

This thing is a similar issue but missing out on affiliate clicks instead of ad impressions.

I'm glad the author is keen and pointing it out, though.

AMP-shopping is next
Is the Amazon’s one-click shopping patent still valid?

Google could add a ”Buy now” button there, handling customer shipping data and payment and just forward the order to merchant that serves customer’s location.

For smaller vendors it might be interesting to replace AdWords with the possibility to list stuff for sale. Instead of click price, you would tell how big cut of price you give to Google if customer makes the purchase.

Amazon's one-click shopping patent expired on Sept 11, 2017: https://qz.com/1057490/a-patent-that-helped-amazon-take-over...