[mywittyname]

Lots of things follow a Pareto distribution (which is what the author is describing). This is the default distribution for anything that relies on network effects and competes in a market with limited availability.

Famously, word usage follows this pattern (Zipf's law). But other things such as wealth accumulation, product usage, celebrity fame, upvotes on Reddit, etc all have this distribution. It's not possible for every person to read every post, evaluate every possible drink, or watch every movie, so they settle on one of the most immediately available options. So they drink a Coke while watching The Avengers and upvote the top-rated comment on Reddit about it.