"RLZ gives us the ability to accurately measure the success of marketing promotions and distribution partnerships in order to meet our contractual and financial obligations."
https://blog.chromium.org/2010/06/in-open-for-rlz.html
https://www.google.com/intl/en/chrome/privacy/whitepaper.htm...
"RLZ gives us the ability to accurately measure the success of marketing promotions and distribution partnerships in order to meet our contractual and financial obligations."
https://blog.chromium.org/2010/06/in-open-for-rlz.html